5 Ways to Brand Your Incentive Event

Keeping your brand top of mind is an extremely important aspect of any incentive event and ensures that your brand is forever associated with your guest’s memories. Technology now offers an innovative range of branding opportunities outside of the usual branded gifts.

Here are our top 5 recommendations:

Facebook Frame

There is no doubt that your guests will be snapping the best parts of their journey and sharing them on Facebook. So you can easily create a quirky branded Facebook filter that your guests can use to add a little fun to their photos. The set-up process is extremely easy and can offer your brand some great social ROI for a relatively small investment. Find out how to create a Facebook Frame here.

TIP: Run a competition for the best snap to encourage your guests to participate.

5 Ways to Brand Your Incentive Event - XL Events Cape Town

Mobile App

Thanks to the proliferation of technology, creating branded apps need not be a massively expensive exercise. App developers can purchase white label app ‘templates’ that they can customise on a reasonable budget. Also, consider creating a simple app that offers your guests their daily itinerary, a local currency converter, a daily weather report and audio recordings of useful phrases in the local language. Take it a step further and create a Who’s Who listing with pictures of each guest to assist with networking. It is also extremely simple to include functionality that allows your guests to share their experience on social media – giving your brand some extra ROI.

5 Ways to Brand Your Incentive Event

Projection Mapping

Want to truly blow the socks off your guests? Projection mapping allows brands to create spectacular digital experiences against practically any backdrop. Unlike normal projection techniques, projection mapping creates precision 3D experiences.

 

Universal Plugs

There is nothing worse than arriving in a new city only to realise that you don’t have the correct adaptor or have forgotten yours at home! Treat your guests to some useful branded swag like this universal plug.

5 Ways to Brand Your Incentive Event - XL Events Cape Town

Food

#Foodiegram is one of the most popular hashtags on Instagram today. People just love posting pictures of beautiful food! Cleverly branded food items or displays are always popular and an easy way to wow your guests. Choose from post-dinner coffee stencils, branded catering trays, stencil cut butter or branded snack packs.

5 Ways to Brand Your Incentive Event - XL Events Cape Town - Branded Food
5 Ways to Brand Your Incentive Event – XL Events Cape Town – Branded Food

 

     

Water-Wise Flowers

Gone are the days when roses, lilies and other water-guzzling flowers were the taste of summer weddings. Wedding planners and smart brides are opting for water-wise plants and indigenous flowers to not only conserve our natural resources but save a penny or two too. With water restrictions tightening, the price of flowers that require lots of watering is set to skyrocket.

Proteas, lavender, zinnias and strelitzia are a few wonderful choices and you can pair them with succulents for a gorgeous on-trend look.

Our Favourite Wedding Trends for 2018


Bright Colour Palettes

The best wedding stylists know that sticking with two hues (or two hues and an accent colour) is the best way to ensure that your wedding design looks gorgeous. Remember that less is more.

Our advice is to use one strong statement colour and dot it around your venue e.g. tablecloths, centrepieces, seating cards. Make sure that other elements are in a softer hue or in cream or white to allow your statement colour to really pop.

Take a look at our Top 5 Colour Combinations for Your 2018 Wedding.

OUR FAVOURITE WEDDING TRENDS FOR 2018


Live Music

Add a truly special touch to your ceremony or reception by hiring a live musician or band. There are a host of talented musicians looking for opportunities to perform and they need not break the bank. Contact the music department at your local high school or university if your budget is tight and if you have a little more to spend, companies like …. And …. Can hook you up with some amazing local musical talent.

Be sure to either attend a live gig or have them audition before you make any commitment. You want to make sure that you’ve picked the right band or musician for your big day!


Make it Personal

When choosing a wedding theme, consider using the place you met or a city you visited together as inspiration. Your guests are there to celebrate your love so create an experience that’s all about you. Is there a moment or place or hobby you share that is particularly special to you both? Using something that is special to you as inspiration will make a lot of your wedding planning decisions a lot easier.

Eco-Friendly or Socially Conscious Wedding Favours

Wedding favours are a really great way to share a cause or organisation that you are passionate about with your guests. Perhaps you’re into organic and sustainable produce. Why not give your guests a gift of seeds or organic herbs in a recyclable jar?

Organisations like KidzPositive or Township bags can make custom wedding favours for your big day and proceeds go back to the craftsmen. Whatever you decide to do, choose to purchase from social entrepreneurs or small businesses that offer sustainable products – and be sure to share this information with your guests!

Our Favourite Wedding Trends for 2018