5 Ways to Brand Your Incentive Event

Keeping your brand top of mind is an extremely important aspect of any incentive event and ensures that your brand is forever associated with your guest’s memories. Technology now offers an innovative range of branding opportunities outside of the usual branded gifts.

Here are our top 5 recommendations:

Facebook Frame

There is no doubt that your guests will be snapping the best parts of their journey and sharing them on Facebook. So you can easily create a quirky branded Facebook filter that your guests can use to add a little fun to their photos. The set-up process is extremely easy and can offer your brand some great social ROI for a relatively small investment. Find out how to create a Facebook Frame here.

TIP: Run a competition for the best snap to encourage your guests to participate.

5 Ways to Brand Your Incentive Event - XL Events Cape Town

Mobile App

Thanks to the proliferation of technology, creating branded apps need not be a massively expensive exercise. App developers can purchase white label app ‘templates’ that they can customise on a reasonable budget. Also, consider creating a simple app that offers your guests their daily itinerary, a local currency converter, a daily weather report and audio recordings of useful phrases in the local language. Take it a step further and create a Who’s Who listing with pictures of each guest to assist with networking. It is also extremely simple to include functionality that allows your guests to share their experience on social media – giving your brand some extra ROI.

5 Ways to Brand Your Incentive Event

Projection Mapping

Want to truly blow the socks off your guests? Projection mapping allows brands to create spectacular digital experiences against practically any backdrop. Unlike normal projection techniques, projection mapping creates precision 3D experiences.


Universal Plugs

There is nothing worse than arriving in a new city only to realise that you don’t have the correct adaptor or have forgotten yours at home! Treat your guests to some useful branded swag like this universal plug.

5 Ways to Brand Your Incentive Event - XL Events Cape Town


#Foodiegram is one of the most popular hashtags on Instagram today. People just love posting pictures of beautiful food! Cleverly branded food items or displays are always popular and an easy way to wow your guests. Choose from post-dinner coffee stencils, branded catering trays, stencil cut butter or branded snack packs.

5 Ways to Brand Your Incentive Event - XL Events Cape Town - Branded Food
5 Ways to Brand Your Incentive Event – XL Events Cape Town – Branded Food



It’s early June and already nights are becoming a little cooler. It’s a time of year when keeping your guests warm becomes a top priority. Nothing spoils a day or night out than cold toes and noses!

Here are some tips to bring warmth to your events this winter:

1. Serve soup as a starter

Warm your guests from the inside out by starting with a nice hot soup. Make sure it is served piping hot and chose something hearty and perhaps even a little exotic like an Asian ramen noodle soup or a French Bouillabaisse.

How to Keep your event guests warm this winter


2. Serve brandy or port as a welcome drink

This is a legitimate scientific fact: alcohol causes your blood vessels to dilate, particularly the capillaries just under the surface of your skin. When you have a drink, the volume of blood brought to the skin’s surface increases, making you feel warm. Remember hot chocolate for the non-drinkers.


3. Have blankets or pashminas available

Have baskets of blankets dotted around your event venue or place one on each guest’s chair. Have pashminas embroidered with your logo or initials (for your wedding) and give them away to your female guests as mementos.

How to Keep your event guests warm this winter

We tied these blankets with a ribbon to present them beautifully. Browse our selection of blankets available for rental here.

4. Hire infrared heaters

I always recommend infrared (IR) heaters to my clients. IR heaters provide instant heat as soon as you turn them on so you don’t have to warm up the space beforehand. Most importantly, you can direct the heat – infrared heat is invisible light with lots of energy so when the “light” hits an object, heat is created. IR heaters are also far more economical than gas heaters.

How to Keep your event guests warm this winter

Infrared Heaters are the perfect choice for tented events as they pose no fire risk. Rent infrared heaters here.

5. Host your event under a tent

One of the most beautiful events I’ve ever worked on was held under a starry night sky in a clear tent. You get the best of both worlds – a beautiful view and toasty warmth. Even Bedouin tents with open sides can make an enormous difference as they trap heat.

How to keep your event guests warm this winter

There are a multitude of options for tented events including a clear or opaque roof.

6. Have a hot drink station available throughout the event

Having a hot drink station serving tea, coffee, hot chocolate and perhaps even gluhwein is a terrific way to ensure that your guests can warm up as often as they feel they need to. Don’t make them wait until the end of the night!