5 Ways to Brand Your Incentive Event

Keeping your brand top of mind is an extremely important aspect of any incentive event and ensures that your brand is forever associated with your guest’s memories. Technology now offers an innovative range of branding opportunities outside of the usual branded gifts.

Here are our top 5 recommendations:

Facebook Frame

There is no doubt that your guests will be snapping the best parts of their journey and sharing them on Facebook. So you can easily create a quirky branded Facebook filter that your guests can use to add a little fun to their photos. The set-up process is extremely easy and can offer your brand some great social ROI for a relatively small investment. Find out how to create a Facebook Frame here.

TIP: Run a competition for the best snap to encourage your guests to participate.

5 Ways to Brand Your Incentive Event - XL Events Cape Town

Mobile App

Thanks to the proliferation of technology, creating branded apps need not be a massively expensive exercise. App developers can purchase white label app ‘templates’ that they can customise on a reasonable budget. Also, consider creating a simple app that offers your guests their daily itinerary, a local currency converter, a daily weather report and audio recordings of useful phrases in the local language. Take it a step further and create a Who’s Who listing with pictures of each guest to assist with networking. It is also extremely simple to include functionality that allows your guests to share their experience on social media – giving your brand some extra ROI.

5 Ways to Brand Your Incentive Event

Projection Mapping

Want to truly blow the socks off your guests? Projection mapping allows brands to create spectacular digital experiences against practically any backdrop. Unlike normal projection techniques, projection mapping creates precision 3D experiences.

 

Universal Plugs

There is nothing worse than arriving in a new city only to realise that you don’t have the correct adaptor or have forgotten yours at home! Treat your guests to some useful branded swag like this universal plug.

5 Ways to Brand Your Incentive Event - XL Events Cape Town

Food

#Foodiegram is one of the most popular hashtags on Instagram today. People just love posting pictures of beautiful food! Cleverly branded food items or displays are always popular and an easy way to wow your guests. Choose from post-dinner coffee stencils, branded catering trays, stencil cut butter or branded snack packs.

5 Ways to Brand Your Incentive Event - XL Events Cape Town - Branded Food
5 Ways to Brand Your Incentive Event – XL Events Cape Town – Branded Food

 

     

So you’re planning your big event and you would like to offer your guests a variety of cocktails and drinks – but you don’t have the budget for a full bar. Never fear, if you stock your bar using our Basic Bar Checklist you can offer them a great range of cocktails without blowing all your moola!

Water-Wise Flowers

Gone are the days when roses, lilies and other water-guzzling flowers were the taste of summer weddings. Wedding planners and smart brides are opting for water-wise plants and indigenous flowers to not only conserve our natural resources but save a penny or two too. With water restrictions tightening, the price of flowers that require lots of watering is set to skyrocket.

Proteas, lavender, zinnias and strelitzia are a few wonderful choices and you can pair them with succulents for a gorgeous on-trend look.

Our Favourite Wedding Trends for 2018


Bright Colour Palettes

The best wedding stylists know that sticking with two hues (or two hues and an accent colour) is the best way to ensure that your wedding design looks gorgeous. Remember that less is more.

Our advice is to use one strong statement colour and dot it around your venue e.g. tablecloths, centrepieces, seating cards. Make sure that other elements are in a softer hue or in cream or white to allow your statement colour to really pop.

Take a look at our Top 5 Colour Combinations for Your 2018 Wedding.

OUR FAVOURITE WEDDING TRENDS FOR 2018


Live Music

Add a truly special touch to your ceremony or reception by hiring a live musician or band. There are a host of talented musicians looking for opportunities to perform and they need not break the bank. Contact the music department at your local high school or university if your budget is tight and if you have a little more to spend, companies like …. And …. Can hook you up with some amazing local musical talent.

Be sure to either attend a live gig or have them audition before you make any commitment. You want to make sure that you’ve picked the right band or musician for your big day!


Make it Personal

When choosing a wedding theme, consider using the place you met or a city you visited together as inspiration. Your guests are there to celebrate your love so create an experience that’s all about you. Is there a moment or place or hobby you share that is particularly special to you both? Using something that is special to you as inspiration will make a lot of your wedding planning decisions a lot easier.

Eco-Friendly or Socially Conscious Wedding Favours

Wedding favours are a really great way to share a cause or organisation that you are passionate about with your guests. Perhaps you’re into organic and sustainable produce. Why not give your guests a gift of seeds or organic herbs in a recyclable jar?

Organisations like KidzPositive or Township bags can make custom wedding favours for your big day and proceeds go back to the craftsmen. Whatever you decide to do, choose to purchase from social entrepreneurs or small businesses that offer sustainable products – and be sure to share this information with your guests!

Our Favourite Wedding Trends for 2018

Staying competitive in the event planning industry means constantly staying abreast of trends in event design and working them into your projects and proposals. While fads come and go, trends can stick around for years and sometimes decades – making setting aside time to research them a worthwhile pursuit.

Here are five trends in event design that we’re using to inspire our looks:

1. Natural Textures

Events filled with non-recyclable plastics and cheap mass-produced bling are a thing of the past. People are searching for a closer, and more conscious, connection to nature. Bring the outside in by choosing handcrafted wooden tables with interesting and imperfect grains and make them central to your look and feel by ditching the tablecloths.

We recently planned a social entrepreneurship conference and the event design was inspired by concepts such as growth, nurture and authenticity. We kept this ‘green’ theme as a golden thread throughout the conference and after-party. You can hire all the furniture pictured here from our online rental catalogue here.

We recently planned a social entrepreneurship conference and the event design was inspired by concepts such as growth, nurture and authenticity. We kept this ‘green’ theme as a golden thread throughout the conference and after-party. You can hire all the furniture pictured here from our online rental catalogue here.

 

2. Charging Towers

Let’s get real for a second. No one can be parted with their mobile phones! When your guests start noticing their batteries drop to 10%, anxiety and panic begins to set in. Make sure that your event has a number of strategically placed charging stations available and while you’re at it, have the wifi password posted on AV screens or on beautifully designed signage. You can even use charging towers as a branding or décor opportunity like we did for this rooftop luncheon in Cape Town.

XL Events Event Design
Functional charging towers are disguised as décor pieces. Just don’t forget to tell your guests that they’re available to use!

3. Local Flowers and Succulents

As climate change and water security becoming a topic that is top of mind for everyone, switching to using local water wise plants and flowers is an obvious (and sustainable) one. We have a gorgeous array of indigenous flowers like proteas, aloe, strelitzia, agapanthus, daisies as well as an endless selection of interesting succulents. And what’s more, they’ll guarantee a wilt-free event.

XL Events Event Design
Our friends at Flowers in the Foyer are always able to give us great advice on what flowers are in season and are also skilled at creating intricate floral centrepieces.

4. Geometric Shapes

They’re everywhere and they are so much fun to play with. Whether you feature them in your invitation artwork, on your linen or in your table décor, geometric patterns give your event design a slick, modern edge. Don’t be afraid to mix them with different colours and textures, but remember that – as always – less is more.

5. Feature Crockery and Glassware

A simple way to take your event design to a whole new level is to opt for feature crockery and glassware. Don’t discount the astounding effect that a coloured wine glass or handmade side plate can have on your event look and feel. This is an especially important choice if food will be centre stage. Remember that we eat with our eyes first.

XL Events Event Design
From the addition of a simple base plate or the choice of a feature wine glass – attention to these details will take your event design from average to awesome.

XL Events Event Design